The briefing that makes your website
start smoothly.
The clearer the briefing, the faster and cheaper the website. This template walks you through everything I would ask anyway – goals, scope, content, design, budget. Fifteen minutes that save weeks later.
Eight short sections
- 01
Your business
Who you are, what you offer, where, and for whom.
- 02
Goal of the website
What success looks like – calls, enquiries, bookings, sales, applicants.
- 03
Scope and features
Rough number of pages and the functions you need.
- 04
Content
Who provides texts, photos and the logo.
- 05
Design and references
Sites you like, the feel in three words, colours and no-gos.
- 06
Tech and what exists
Domain, current site, hosting, what should be kept.
- 07
Budget and timing
A rough range and any fixed deadline.
- 08
Open questions
Anything else on your mind.
Where should I send it?
A good briefing is cheaper than a vague one
Fewer loops
Most delays come from missing content and unclear goals, not from the build. A briefing settles that up front.
A fairer price
The clearer the scope, the tighter the fixed price – and the fewer surprises on the final invoice.
No obligation
Fill it in for yourself. It works whether you hire me, someone else, or do it yourself.
Sound like your project?
A short call is enough to work out what makes sense and roughly what it costs. Then you decide in your own time.
No obligation · Reply the same working day · or via WhatsApp
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